Prós
The creative team at RKD is strong, committed and very talented. However, they have lacked a leader who knows how to foster their talents and provide a clear growth path. And the seasoned creative team often needs to fill the strategic gap left by inexperienced, risk-adverse client services team members.
Contras
This company is owned by a venture capital group who are implementing a growth-by-acquisition strategy that has a gross billings amount goal. Since venture capital firms are not altruistic, they will obviously be looking to sell the entity at some future date in order to generate a profit from their significant investment. This tends to make the future uncertain for all but the very top of the company food chain, regardless of the rhetoric stating otherwise spouted by senior management. Additionally, purchasing and merging companies comes with it's own set of issues, including job duplication, cultural disconnects and process rifts. The uncertainty, poor management and heavily board-driven oversight and direction of this company serves to foster low morale among most of the employees, particularly those who are not in management positions.