1. Teamwork Give an example where you have worked within a team and key learnings (positive or negative) from the experience. 2. Innovation and Initiative Give an example of how you work to innovate your creative delivery and design knowledge. 3. Leadership and Strategic Perspective Give an example of how you have demonstrated leadership qualities to achieve a successful outcome personally or as part of a team. 4. Decision-making Give an example of how you set yourself an objective and how you went about achieving success. 5. Commercial Awareness Based on what you know of ASG & Partners, its services and clients how do you think your skillset would offer added value to our current creative offering?