Provides access to specific guidance and advice from Google experts and professionals in the field Consumers learn important techniques and tricks from seasoned professionals that help them stand out Gives users access to free tools which can help inform their interviewing approach and practice, field-specific questions, and more Guides users in developing the skills necessary for successful interviewing Helps to increase confidence during the interview process and beyond Enhances self-awareness and the ability to critically evaluate individual performance Offers an opportunity to stay current and up-to-date on Google interviewing standards and procedures