When creating a social media strategy, I start by defining clear objectives aligned with the overall goals of the organization. I analyze the target audience to understand their preferences and behaviors. Drawing on my education from Freelance 101 Academy and my HubSpot certification, I develop engaging content tailored to each platform. I also set up metrics for tracking performance, allowing for ongoing adjustments to improve engagement and reach. This structured approach ensures that the strategy remains effective and adaptable to changing trends.