The interview process went on for weeks and included eight rounds of interviews with four people. This included providing them two business plans for their brands within a week. All that and no offer.

Not too difficult and the entire process, while it took a fairly long time, was overall respectful. The TA took time to get on a call to explain the reasons why I did not get selected, which I truly appreciate as very few companies now take the time and effort to do so and provide a proper and respectful candidate experience.