When considering a company, I focus on two key areas: the product and the competitive landscape, including customer reviews. The latter is particularly relevant given Birdeye's core business revolves around customer feedback. My aim in the job search is not just to secure an initial interview, but to find an environment where I can continuously learn and advance my career. I specifically utilize G2 as a reliable source for reviews, which helps me understand the market and identify what truly differentiates a company from its competitors.