Started off with asking the applicants to speak two truths & one lie about themselves. After which questions about the applicants strengths and managerial style. Describing what you've built while waiting for the interview to begin. There was another exercise that was supposed to be carried out simultaneously while being interviewed and that was build another model while answering questions. While that maybe good for analyzing the multi tasking abilities of applicants, why would the employer not care about good business acumen, because after all it is a business and can be grown. Overall, I was personally disappointed but if that's the process that Lego uses for interviewing applicants, they're free to choose their practices.