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Company Description

Sofia Health is a U.S.-based wellness technology company and two-sided marketplace connecting people to trusted health and wellness professionals. We support 1,000+ providers with tools for visibility, scheduling, and bookings across therapy, coaching, fitness, nutrition, and integrative health.

We are hiring a Marketing Coordinator to own how content and provider visibility are planned, organized, and distributed across email, blog, LinkedIn, social media, and podcast channels.

Role Description

The Marketing Coordinator is responsible for managing content operations across all major channels and ensuring providers on the Sofia Health platform are consistently surfaced through structured, repeatable systems.

This role focuses on planning, coordination, prioritization, and execution flow — working with existing content, provider profiles, and internal team members to ensure content moves smoothly from planning to publication.

The role also involves leveraging data and analytics to refine content strategies, driving engagement, and ensuring operational efficiencies in content processes.

What You Will Do

Content & Provider Curation

• Review and audit provider profiles on the Sofia Health platform
• Organize providers by modality, topic, availability, and seasonality
• Maintain a structured rotation system to ensure fair and consistent exposure
• Select providers and content to feature based on campaigns and priorities

Cross-Channel Content Management

• Plan and coordinate content across:
• Email marketing
• Blog
• LinkedIn
• Social media
• Podcast promotions
• Build weekly and monthly content plans aligning providers, topics, and channels
• Ensure content is accurate, current, and aligned across all surfaces

Podcast & Media Coordination

• Manage podcast promotion workflows, including:
• Episode launch coordination
• Provider or guest features
• Cross-posting to email, blog, and social channels
• Ensure podcast content is repurposed and distributed consistently

Coordination & Execution Flow

• Create clear content briefs, lineups, and timelines for:
• Email upload and formatting support
• Social scheduling support
• Podcast and blog publishing
• Manage handoffs between team members to ensure timely publication
• Review scheduled content for accuracy, completeness, and coverage

Lead Awareness & Performance Tracking

• Monitor inbound interest generated from content
• Flag provider-related leads and opportunities for follow-up
• Track engagement and performance across channels
• Identify patterns in what drives clicks, inquiries, and bookings

Who You Are

• Highly organized and detail-oriented
• Comfortable managing content across multiple channels at scale
• Strong written English (professional working proficiency)
• Process-driven and systems-oriented
• Able to prioritize independently and manage recurring workflows
• Clear communicator who keeps work moving across teams

Qualifications

• Content development and management skills, including the ability to write, edit, and optimize engaging and impactful content
• Proficiency in content strategy and workflow management, as well as experience with content management systems (CMS)
• Strong analytical skills with an ability to interpret data and apply insights to enhance content performance
• Experience in collaborating with cross-functional teams, including marketing, design, and product teams
• Strong organizational and project management skills, with an ability to manage multiple priorities in a fast-paced environment
• Knowledge of SEO, digital marketing principles, and content optimization best practices
• Bachelor’s degree in Communications, Marketing, Journalism, or a related field
• Experience in the health or wellness industry is highly desirable

Salary wage: $800 - $1000/month
Schedule: Mon - Friday - MT (Flexible)

* HOW TO APPLY
If this role feels like the right fit for you and you’re ready to apply,
Please complete our job application form: airtable.com/appcxZCAE7coB80YV/pagU1o70XP4mullGm/form

Only applications submitted through the form will be considered.

We value long-term working relationships and treat our team with kindness, clarity, and respect.

— Sofia Health Team

Job Type: Full-time

Pay: Up to R$6,000.00 per month

Education:

• Bachelor's (Required)

Experience:

• Marketing campaigns: 2 years (Required)

Experience:

• Content creation (Required)

Language:

• English (Required)

Work Location: Remote