Company Overview

What You'll Do

As a Growth Marketing Sr. Strategy & Operations Analyst, you will turn data into actionable insights that improve pipeline generation, conversion, and marketing efficiency. You’ll own visibility into Marketing funnel performance, proactively identifying trends, risks, and opportunities across the lead-to-revenue lifecycle. You will partner closely with Marketing, Sales, Finance, and Analytics to inform strategic decisions, optimize go-to-market investments, and improve how we measure impact. This role blends analytics, strategy, and execution, with exposure to executive-level decision-making.

This position is an individual contributor role reporting to the Growth Marketing Strategy & Operations Director.

• Own marketing funnel performance and insights

• Monitor and analyze performance across the lead-to-pipeline funnel (volume, conversion, quality), identifying key drivers of change and surfacing actionable recommendations to improve pipeline outcomes

• Build and maintain scalable data foundations

• Use SQL (Snowflake) to build and refine datasets that power reporting and analysis

• Ensure data accuracy and consistency, proactively identifying gaps, anomalies, and opportunities to improve measurement

• Drive marketing efficiency and ROI analysis

• Analyze marketing spend, attribution, and pipeline impact to evaluate performance and inform investment decisions

• Partner with stakeholders to improve how we measure and optimize ROI across channels

• Support strategic planning and business rhythms

• Deliver insights and reporting for QBRs, annual planning, and OKRs

• Contribute to pipeline forecasting, target setting, and performance narratives used by leadership

• Partner cross-functionally to drive impact

• Collaborate with Sales, Marketing, Finance, and Analytics on high-priority initiatives, bringing structure to ambiguous problems and aligning teams around data-driven decisions

• Execute and manage analytical projects

• Own end-to-end delivery of moderately complex analyses and workstreams, including scoping, stakeholder alignment, and translating findings into clear recommendations

• Explore new technological approaches, specifically leveraging AI, to improve workflows and outcomes where possible

• Apply functional knowledge to deliver both routine and complex tasks independently, using AI as a tool to enhance these results

• Recommend improvements to processes or tools based on experience and insights, which includes identifying where AI can drive greater efficiency or impact

Job Designation

What You Bring

• BA/BS degree in a business or quantitative field

• 5+ years of experience in Business Intelligence or Marketing Analytics roles

• Experience with SQL, with knowledge of relational databases and data warehouses

• Experience managing large datasets

• Experience in a SaaS company

• Experience with Tableau, Power BI, or other analysis tools

• Experience working with senior leaders

• Comfort working in fast paced environments

• High degree of intellectual curiosity

Life At Docusign