Visão geral da empresa Adometry
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Adometry by Google redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey.
Adometry by Google transforms the way the world’s top brands improve
marketing performance. Acting as marketing's “system of record,”
Adometry solves the complex challenge of integrating, measuring, and
optimizing marketing performance across all channels―both online and
offline.Combining and interpreting previously silo’d sources of data; the
Adometry Marketing Intelligence Platform provides data-driven
attribution, marketing mix modeling, and intelligent optimization
recommendations across and within channels. As a result, marketers
are able to identify their true impact on the customer journey and
generate actionable insights that improve ROI.
marketing performance. Acting as marketing's “system of record,”
Adometry solves the complex challenge of integrating, measuring, and
optimizing marketing performance across all channels―both online and
offline.Combining and interpreting previously silo’d sources of data; the
Adometry Marketing Intelligence Platform provides data-driven
attribution, marketing mix modeling, and intelligent optimization
recommendations across and within channels. As a result, marketers
are able to identify their true impact on the customer journey and
generate actionable insights that improve ROI.
