After the new president took over the company and began implementing decisions across the US and EMEA, the company clearly lost its essence.
It started with the massive layoffs at the beginning of 2026, which drastically reduced the Sales and Customer Success teams. This caused a major disruption to the work that had been built over time. With the loss of key talent in those areas, customer history, continuity, and relationships were lost, leading to significant delays in renewals and, in many cases, customer churn.
There has also been excessive delay and confusion around GTM and pricing strategy. The new leadership constantly makes promises with statements like “I know what I’m doing” and “I’ve done this before,” yet results never seem to materialize.
Important platforms were forcefully decommissioned, resulting in the loss of valuable customer account history. A new solution was introduced as the so-called “silver bullet” to replace Salesforce, but so far there has been no visible positive impact.
The new executive leadership also allowed regional directors to leave without proper replacements, creating an environment where people began operating based on their own interests rather than aligned company direction.
New hires were brought into critical leadership positions, many of them appearing to be personal connections rather than internal employees who already understood the company, its processes, and customer history.
The current strategy will likely lead to further customer losses due to the reduction of important platform capabilities.
In summary, instead of improving the company, after just two quarters, it feels like watching a ship slowly sink.
Cymulate used to be one of the best companies I had ever worked for, but under the current leadership, I would strongly advise candidates to think carefully before joining.
