Build a birthday app for Facebook.

Question

Sigiloso · Accepted Answer

I would establish a framework to answer these questions 

Step 1:Clarify
- What are user saying? Is there any data to tell us something is wrong? 

Step 2: no input / data given the assume your own use case / problem to solve
- E.g Birthday notifications getting lost in the slew of notifications 

Step 3: Identify goal of the improvement. e.g perhaps more user saying happy birthday

Step 4: Create a metric to judge success 

Step 5: Voice out possible solutions and go through pros / cons 

Step 6: Implement and Track improvement 
- Was it successful?

Original Interviewee · Answer

And those are questions I asked...and the interviewer refused to answer or provide feedback. So keep in mind that, depending on the interviewer, you may need to make up all the answers to some pretty core questions on your own, without data.

Sigiloso · Answer

Before you build a app, its important to understand 
1. How people are currently using Birthday feature on Facebook
2. How many people actually engage with Birthday notifications? 
3. Talk with user, understand how are they using it.

Based on different data points, you can decide if their is need of separate birthday app or existing app satisfies the need with some improvements etc.

Sigiloso · Answer

Also it's important to ask, whats the goal behind birthday app. Is it more for user engagement or monetization?

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