Case Study: NICE - AI Call Center Software NICE is a B2B company offering AI-powered software for call centers. Key features include: Call recording and quality assurance Performance analytics Real-time agent guidance Caller demographic insights (age, interests) They want to launch the software in the UK, the questions are: 1. What platform should I run this campaign on? 2, What audience should I target? 3. What would be the type of messaging in the ads?