When a project comes in, I start by clarifying scope, objectives, audience, and deliverables with the account team and client. I build a timeline, budget, and resource plan, ensuring internal and external teams are aligned. Throughout execution, I monitor progress, manage risks, and adjust for changes without losing sight of deadlines or quality. I facilitate clear communication between creative, strategy, media, and production, resolving roadblocks quickly. Before delivery, I ensure all quality control steps are met and client expectations are confirmed. Finally, I lead the close-out process—capturing learnings to improve future projects.