How do you implement a process for tracking and determining the ROI for sales and marketing programs? They also asked over and over if I as a could handle being in a boardroom. I felt by the last interview with their acting CFO from Vital Farms that they felt like a woman did not have a place in the boardroom with all the "big boys". He even became verbally agressive by the end on the interview.

Question

How do you implement a process for tracking and determining the ROI for sales and marketing programs?  They also asked over and over if I as a could handle being in a boardroom. I felt by the last interview with their acting CFO from Vital Farms that they felt like a woman did not have a place in the boardroom with all the "big boys".  He even became verbally agressive by the end on the interview.

Sigiloso · Accepted Answer

They required in the last interview a 30-60-90 day plan for their top five customers. I provided details on the bill back process that the acting CFO became so irrational about.

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