Using Google Analytics to Track Website Performance: Setup: Create an account, add the tracking code to your website, and define goals. Key Metrics: Monitor sessions, users, pageviews, bounce rate, and average session duration. Traffic Sources: Analyze where traffic comes from through acquisition reports. User Behavior: Use behavior flow and site content reports to understand how users navigate and interact with your site. Goals and Conversions: Track goal completions to measure effectiveness, such as form submissions or purchases. Custom Reports: Create tailored reports and dashboards to focus on specific KPIs. Real-Time Analytics: Use real-time reports to monitor current user activity. Segmentation: Analyze specific audience segments to gain deeper insights.