I explained that visual merchandising is a key success factor in retail, as it significantly influences customer behavior and brings the brand identity to life. I emphasized that I worked for several years as a Visual Merchandiser, where I was independently responsible for designing sales floors, window displays, and mannequins, as well as implementing seasonal campaigns. In addition, I analyzed floor performance and optimized product placement to support sales growth. I also mentioned that I would like to further develop my expertise in visual merchandising long-term and gradually move back into a role with a stronger visual focus, as this is where I see my greatest strengths especially in combining creativity, strategic thinking, and sales orientation.