I would first ask what my resources are. How much staff and how many external vendors to offset anything that can't be done in house within the time requested. I would then ask what Splunk leadership has determined are the priority communication channels (if any). If there are none currently, we'd need to start collecting data on which LOBs are driving sales and get those channels priority, as they are more closely tied to profitability. I would also ask requestors to look through a list of existing content. I've noticed that in large organizations such a Splunk, it's often the case that folks don't now that work has already been completed within the scope of their request. Perhaps a rework of an existing project to bring it into perfect alignment, if the project still needs a tweak or two. I'd further look into the effectiveness of all content, to ensure our efforts are managed well both from a time and cost perspective. It's a shame to spend a lot of time and money on a project that never really gains any traction. I'd lobby to avoid projects which have a history of poor performance.