I prepared a presentation since launching a brand doesn't just involve the actual launch but has a pre, during and post launch phase. The core rule is being able to understand why the rebranding was done and what the new brand aims to deliver on. So a simple what would you do for launch can be answered by a 5 year old. A real brand launch encompasses so much more which. However the role was a bit incorrect since a brand launch is handled by a specialist Brand marketer or someone in Marcom's. But for a head of marketing to launch a brand is somehow moot.