By offering to activate the benefits immediately where they could save money, earn points, and get free things. While there is a membership fee of fifteen dollars, wouldn't it be simpler just to pay once and let the cards great savings pay the rest of the card off? Why have the hassle of joining other store's cards where they act as a credit card, go against your credit, and possibly tick off the significant other? With a gaming family to feed, and a wallet to keep full; you should reap our awesome card. Just think, our fifteen dollar card is cheaper than than most games. When you can save an additional ten to fifteen percent on items, why pay the full price for them?