Acast solves both the advertiser's issue in terms of the mechanical stuff and the metrics issue together, its main strength is that it makes it frictionless for the creator to upload the file in one place and then distributing seamlessly to all distribution platforms. On the metrics side, Acast's strength is its deep understanding of streaming technology. It can give detailed information about listener location, time of listen, length of listen etc., but it can also track listening across devices and thus integrate all metrics to provide a more accurate picture of total listening. On the ad side, Acast dynamically injects advertising at the point of play, ensuring that a podcast’s back catalogue is tapped for its advertising potential.