-Know the product. -Know your customers ( as in know your target group) Advertisement (Broadcast Advantages) -Use catch phrase - Use persuasive technique to convince customers, but at the same time make sure it's facts. -Use rhetorical question "to get person to reconsider about that particular puduct". -What makes my particular product diffrent for others. ( Whether pricing etc) - And in some event promotions most be done (let customers try out the product ) -Be prepred to receive whether negatives or positive comments