Name dropping helps if you've worked with celebs/brands/anyone. Mention Paris Hilton for any reason at all and they will be all over you. Try to look extremely interested when the CEO tells you the well-rehearsed story about how she believes producing a travel campaign is like making music. She'll go on about the Do-Re-Mi for a bit. Be prepared to hear this same story over and over again for the rest of your time working for this company. It's actually on their website home page, in case you want to familiarise yourself with it ahead of the interview; this way you can concentrate on trying to look fascinated.