I agree. As a corporate executive in a high tech company, I recently was responsible for helping staff our telesales associates team, and the answer I always looked for was a passion for helping the customer, and ensuring I was providing the right package for their needs [we call it needs based assessment]. Always trying to match the customer with the right product or service and feeling a personal sense of satisfaction is the answer we've looking for. Read more at www.interview-aid.com where I share my knowledge from 20 years of experience!