CIAM = Customer Identity and Access Management, in relation to Okta interviewer asking the question. CIAM ensures that customers are allowed to access certain areas of your network or an application and manages their identification information within your system. CIAM allows you to analyze the behavior of customers to discover ways you can improve your services or applications. Followup question to this, if answered correctly, would be "why is CIAM important?" Answer: It keeps your network, systems, and applications safe while simultaneously providing the access users need to perform essential tasks to their business' success.