It means assisting a customer or patrons until they're satisfied, always maintaining a friendly and welcoming demeanor with a smile, that makes them have confidence in my ability to help them. It's using the best of my abilities and employ active listening, articulate and excelllent communication skills, and problem-solving skills to resolve whatever is needed, big or small concerns; from anticipating what they may want if it's simple to showing empathy, patience and grace if it's a difficult situation or customer.