Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from Local SEO. Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page. The meta description tag in HTML is the 160 character snippet used to summarize a web page's content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it.