I know this sounds ridiculous, but it seemed to me that PayPal mostly wanted someone who could come in at the drop of a hat. From what I could tell, most of the Content Manager's role is ensuring that product offerings are adapted to the local market (as in, in some cases, you can't pay by credit card when in others you can). My skills as a creative writer were discussed but seemed largely irrelevant. They focused on finding someone who could liaise between legal departments and marketing departments as opposed to someone who could generate compelling copy. I think the issue of availability is critical for this Backup Content Manager position.