Authenticity is the RBI value I align with most. I’ve found that being genuine, both in communication and in leadership, builds stronger relationships and trust with cross-functional partners and franchisees. For example, in my last role, I led a menu launch that required close collaboration between marketing, operations, and training. By being transparent about challenges and honest about feedback, I was able to build buy-in across teams, which ultimately helped us deliver the launch on time and exceed sales goals. That experience reinforced for me that authenticity not only strengthens culture, but it also drives performance.