Kohl's, Target, Walmart, etc.. It's common for people to say Hollister, American Eagle, Abercrombie & Fitch, etc. because of the style of the clothes, but what matters more to them is the environment. Old Navy's environment is more family-friendly while the environment for Hollister and American Eagle aren't. Kohl's, Target, Walmart, and so on may not just sell clothes, but they do have that family environment.