I spoke about my personal interest in marrying creative design with strategy and management and how I felt brand management fit that interest perfectly. I obtained a summer internship in brand management at a top global company, and from there I fell in love with the industry. I'm drawn to General Mills because of their excellent development program and ability to balance competition and collaboration better than any company I have seen so far. Marketers that work at General Mills are driven by their individual passions and want to make a difference in the lives of their consumers. They also strive to excel as a team/company. The General Mills culture is one that many companies should strive to emulate.