I was honest. I work at an organization that somewhat competes directly with Tatari. Tatari's product looks intuitive and appears extremely UX friendly where an agency/advertisers can plan/buy/optimize linear and streaming TV in an easy-to-use platform. Competitors like Videoamp get all the buzz, but Videoamp's missing piece of the puzzle is linear TV and there has been some questionable things about their methodology like sample size and the source of their data. I wanted to continue to conversation to understand the nuts and bolts of the product.