I had thoroughly researched the company and articulated my specific reasons for wanting to join. (Picus is a pioneer in cybersecurity—an industry where trust and peer validation are critical, making customer advocacy a direct driver of growth. Picus is at a pivotal stage in its journey, and I saw a unique opportunity to build a strategic advocacy program from the ground up, using authentic customer stories, reviews, and references to support global expansion and competitive deals. What drew me in was the company’s commitment to innovation, cross-functional collaboration, and customer-centricity—all values that align with my approach to building advocacy programs that fuel not just marketing, but sales acceleration, product strategy, and long-term business success.)