I applied online and heard back from Woden in a few days. They asked me to write a blog post and edit a storykernel. The guidelines were loose and they indicated they wanted someone to wow them and think outside the box. I found the edited portion particularly difficult because even after studying their website and examples it was anyone’s guess what they were looking for. The whole process took hours and I didn’t receive an invitation to interview in person. It could be worth it for someone that’s a good fit but expect to put in a decent amount of work ahead of time. I understand wanting to be wowed, but a little more guidance could help potential hires. Especially candidates you respond to who come from outside a marketing/branding background.