Forrester research shows that brands embracing buying group strategies see 10–20% more opportunities from existing engagement, along with 20-50% improved sales efficiency. To support this shift, we’ve launched the Buying Group Identification and Engagement Reporting solution—designed to help marketing teams tackle a key challenge: understanding engagement across the full buying committee. This solution enables marketing and sales teams to: ✅ Monitor buying group interaction and uncover gaps and areas of weakness ✅ Use real-time intent data to personalize messaging and tailor outreach ✅ Focus efforts on stakeholders with the most influence ✅ Improve collaboration with sales by identifying key players and shared next steps Learn more about our new Buying Group Identification and Engagement Reporting here:
In today’s economic climate, B2B marketers aren’t standing still, they’re innovating. A new survey from Madison Logic, conducted by The Harris Poll, reveals that a staggering 96% of B2B marketing leaders say their strategies are evolving in response to economic pressures. So, how are they adapting? 🔹 61% are doubling down on in-person and digital events 🔹 57% are investing more in AI tools for lead gen, content, and analytics 🔹 76% believe AI adds more value in B2B than in B2C marketing 🔹 93% are adjusting to new buying group dynamics and younger decision-makers With millennials and Gen Z rising in influence, and AI delivering real value in B2B, the smartest marketers are rethinking how they show up. Read more from the survey on how top marketers are adapting to today’s challenges.
Why Madison Logic + Gong? 💥 Together, Gong and Madison Logic help align sales and marketing more effectively, making it easier to provide real-time insights that allow your sales teams to engage more strategically with target accounts. As Elizabeth Ronco, SVP of Product says, "This integration with Gong enables us to put account and buyer intelligence directly in front of sellers to maximize outreach and boost conversion rates.” Learn how to leverage this integration to improve your sales and marketing alignment efforts today.
Digital advertising is more sophisticated than ever, here is the proof. ⤵️ Our recent survey with The Harris Poll found that 69% of marketers are looking for new and different ways to drive revenue and measure the impact of their marketing campaigns in 2025. We also found that B2B marketers are ramping up their investments in four key areas: ➡️ Social media advertising (60%) ➡️ Artificial Intelligence (AI) tools (60%) ➡️ Video marketing (53%) ➡️ Podcast advertising (50%) What does this mean? B2B marketers are increasingly adopting strategies that have long been effective in B2C marketing like social media and podcast advertising. This shift reflects the need to engage decision-makers where they already spend their time. Our research dives into these trends and offers insights into how B2B marketers can adapt. Read more here: https://hubs.li/Q03g9Hqv0
Earn your ABM Certification badge and certificate—perfect for your resume, LinkedIn, or even your fridge. 😉 This week we announced our new Account-Based Marketing Certification - Essentials. This training equips you with practical strategies to build, optimize, and align your ABM efforts, providing actionable insights and proven methodologies to drive impact and success. Having an ABM Certification validates your ability to execute successful ABM campaigns, align marketing and sales efforts, and drive measurable results. Whether you're looking to advance your career or enhance your capabilities, this certification helps establish you as a knowledgeable and skilled ABM professional. ✅Learn more and get certified here: https://hubs.li/Q038R-_Y0
B2B marketers have more access to customer and prospect data—including behavioral insights, purchase history, and engagement patterns—than ever before. This rich data offers a powerful opportunity to create highly targeted marketing strategies that cater to the unique needs of each buying committee member. As the latest innovation to the ML Platform, SmartReach streamlines the personalization process by combining ML Insights, Madison Logic’s market-leading intent data with generative AI (gen AI) technology to create personalized emails and call scripts aligned with best practices for lead outreach. Leveraging ML SmartReach, you can enjoy these key benefits. See what ML SmartReach can do for you, learn more here:
AI is reshaping B2B marketing. 👇 Marketers now must balance the rapid adoption of AI technologies while striving to meet growth objectives in an increasingly competitive landscape. According to Salesforce’s State of Marketing Report, taking advantage of AI is the biggest priority among B2B marketers but also the biggest challenge. It finds that only 32% of marketing organizations have fully implemented AI in their workflows ✨ What does this mean for B2B marketers in 2025? Implementing AI in B2B marketing is not a one-time, set-it-and-forget-it solution. Successful adoption requires a flexible, iterative approach that allows you and your team to continually test, refine, and optimize your AI-driven strategies. This iterative process can be resource-intensive, requiring both time and money to ensure your AI systems align with broader business goals and evolving customer expectations. Fast implementation without adequate testing or ongoing optimization could lead to underperformance due to missing the mark on personalization and customer engagement. To understand how you can navigate AI adoption and align it with your business goals, explore our full 2025 B2B Predictions eBook and discover how to shape the future of B2B marketing.
Fall is here, Q4 has begun, and the new G2 Fall 2024 Grid® Reports have arrived! 🍂 Madison Logic proudly earned 33 total badges, including ten Leader and six High Performer badges across the following categories: ⭐ Account-Based Advertising ⭐ Account-Based Analytics ⭐ Account-Based Orchestration Platforms ⭐ Marketing Account Intelligence ⭐ Account Data Management Your reviews continue to underscore our transparent practices and market-leading, data-driven approach that empowers marketers to convert their best accounts faster. Thank you to our clients who shared their experiences and thoughtful feedback on G2! Together, we prove that it's not magic—it's logic. ✨ Learn what other marketers are saying about Madison Logic, and why the fastest-growing companies in the world continue to partner with us.
It's official – Madison Logic has been recognized as one of Fortune's Best Workplaces in Advertising and Marketing for 2024! 🏆 For a second year in a row, this recognition highlights our dedication to fostering positive employee experiences that encourage innovation, support personal growth, and promote exceptional work on behalf of clients. In addition, we are proud to have earned recognition in several categories for 2024, reflecting our ongoing commitment to excellence and inclusivity in the workplace: Most Loved Workplaces® for Parents and Caregivers 2024 Most Loved Workplaces® for Wellness 2024 Most Loved Workplaces® for Career Advancement Most Loved Workplaces® for Veterans We owe these achievements to our exceptional team, whose drive and dedication make Madison Logic such a special place to work. 💜
For the ninth year, Madison Logic is honored to be on the Inc5000 list! 🏆 The 2024 Inc. 5000 list ranks the nation's most prestigious and fastest-growing private companies. Madison Logic's 2024 ranking and multiple appearances on the list highlights our continued leadership solving the needs of global enterprises B2B organizations through the innovative ML Platform. Marketing leaders know they can depend on us for our transparent practices and market-leading, data-driven approach that empowers them to convert their best accounts faster. We're proud of our team's commitment to helping the world’s fastest-growing companies grow faster.
