Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
#LI-Hybrid Team Overview:
The User Growth Operations team is responsible for acquire, engage and retain 99food user base, ensuring an increasing flow of orders in the app.
Role Responsibilities:
ser Acquisition
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Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
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Establish seamless conversion paths to onboard users from DiDi's ride-hailing and payment services to the food delivery platform.
User Retention
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Contribute to the design and implementation of tiered retention programs.
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Leverage behavioral data to proactively identify and mitigate user churn risks.
Market Analysis & Strategy
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Closely monitor market competition and develop agile response strategies.
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Provide regular market intelligence reports and key performance indicator (KPI) dashboards.
Cross-functional Collaboration
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Collaborate closely with product, merchant, marketing, and fulfillment teams to ensure seamless strategy execution and alignment.
Role Qualifications:
ssential Qualifications
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Proven experience in Brazilian internet operations, preferably in food delivery, e-commerce, or mobility.
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Native-level fluency in Portuguese and professional proficiency in English.
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Strong analytical skills with expertise in data analysis.
Preferred Qualifications
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Demonstraded success with user acquisition and/or user engagement campaigns in a technology company
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Experience in launching and scaling new platform businesses and facilitating cross-service conversions.
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Experience executing viral social media campaigns and/or community building
EEO Statement:
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We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
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