Benefit Cosmetics
Parte da empresa LVMH
Empresa engajada
Visão geral da empresa Benefit Cosmetics
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At Benefit, our mission is to make beauty radically feel-good with inventive solutions that pack a punch and serve a smile while inspiring the fun-loving, fearless individual in all of us.
Oh, hey! We’re Benefit Cosmetics. You know, the brand behind Benetint (yeah, the viral one from TikTok), The POREfessional, Hoola, BADgal BANG!, and probably at least one of the brow products in your bag (We are the world’s #1 brow brand, after all.)
For any new friends, here are some fast facts about us—we’ve come a long way from our indie beauty brand days back when twins Jean & Jane Ford founded Benefit in San Francisco in 1976. Today, we’ve reached prestige powerhouse status now under leading luxury products group Louis Vuitton Moet Hennessy, operating in more than 60 countries with 2,500 boutiques & service destinations (and growing!), and 5,000 Brow & Beauty Experts around the globe. And we’re just getting started.
So, what are we all about? Well, it’s pretty simple. We believe beauty should be fun & make you feel good. We make our own rules, stand against the serious, and never stop dreaming up inventive new products, services & experiences. Every little thing we do is to make beauty radically feel-good—to surprise & delight you, to inspire you to be fearless, to invite you to join the fun.
So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.
Into All This? Yay, Us Too.
If you’re interested in joining the Benefam and making pink magic with us, you’ve come to the right place.
For any new friends, here are some fast facts about us—we’ve come a long way from our indie beauty brand days back when twins Jean & Jane Ford founded Benefit in San Francisco in 1976. Today, we’ve reached prestige powerhouse status now under leading luxury products group Louis Vuitton Moet Hennessy, operating in more than 60 countries with 2,500 boutiques & service destinations (and growing!), and 5,000 Brow & Beauty Experts around the globe. And we’re just getting started.
So, what are we all about? Well, it’s pretty simple. We believe beauty should be fun & make you feel good. We make our own rules, stand against the serious, and never stop dreaming up inventive new products, services & experiences. Every little thing we do is to make beauty radically feel-good—to surprise & delight you, to inspire you to be fearless, to invite you to join the fun.
So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back. Because feeling good is always a good look.
Into All This? Yay, Us Too.
If you’re interested in joining the Benefam and making pink magic with us, you’ve come to the right place.
