Fred Meyer
Parte da empresa Kroger
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Visão geral da empresa Fred Meyer
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Fred Meyer Stores went out for groceries and wound up in Kroger's cart. Freddy's -- as the chain is known -- is a supercenter pioneer providing food and general merchandise to cost-conscious consumers in the Pacific Northwest and Alaska. One of the largest supercenter operators in the US (along with Wal-Mart and Costco Wholesale), Fred Meyer's 125 multidepartment stores (averaging more than 165,000 sq. ft.) offer everything from apparel and home goods to groceries, consumer electronics, fuel, and jewelry. Its Web store delivers to the Alaska Bush. Kroger has leveraged Fred Meyer's general merchandising expertise as defense against Wal-Mart, which has overtaken Kroger as the #1 seller of groceries in the US.