Digital Marketing Specialist

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.

As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.

About the Role

As a Digital Marketing Specialist, you will play a key role in advancing our digital marketing assets and operations. This position is directly involved in the execution, automation, optimization, and analysis of digital campaigns, supporting demand generation, lead conversion, and strengthening Alfa Laval’s digital presence.

Key Responsibilities

As part of the Marketing team, you will be responsible for:

• Setting up, implementing, and maintaining marketing automation workflows to nurture leads and increase conversions
• Monitoring and optimizing automated campaigns, identifying improvement opportunities through data analysis
• Collaborating with web developers and designers to implement website enhancements focused on user experience and conversion optimization
• Executing SEO updates, optimizing landing pages and other website elements
• Creating and optimizing digital assets for websites, social media, and email marketing campaigns
• Developing graphic materials and layouts, including digital and print collateral
• Setting up, maintaining, and optimizing paid media campaigns focused on lead generation, including:
  • Google Ads
  • LinkedIn Ads

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience, along with:

• Proven experience with Market Engage or a comparable marketing automation platform
• Strong understanding of digital marketing principles and tools
• Basic knowledge of graphic design (e.g., Canva, Adobe Suite, or similar)
• Experience managing and optimizing paid media campaigns focused on lead generation
• Basic knowledge of SEO and Analytics, including best practices and tools such as:
  • Google Analytics / Adobe Analytics
  • Google Search Console
  • SEMrush (or similar)
• Excellent written and verbal communication skills
• Analytical mindset, with the ability to translate data into actionable strategies
• Strong organizational skills, attention to detail, and effective time management
• Ability to work independently and collaboratively in a dynamic environment
• Fluent in English

Behavioral Competencies

• Hands-on and results-driven mindset
• Ability to thrive in cross-functional and global environments
• Strong communication skills with both technical and non-technical stakeholders
• Curious, with a focus on continuous learning and improvement
• Strong prioritization skills and ability to manage multiple tasks effectively
• Ability to influence stakeholders for results

Nice to Have

• Previous experience in B2B marketing, especially in industrial or technology companies
• Experience working in global corporate environments
• Previous e-commerce coordination experience
• Intermediate to Advanced in Spanish is a plus