The service and product are beneficial to all that use it- Its free to consumers.
You are working towards an end result that is positive and makes a difference.
Teams care about success of the company and the mission.
People are passionate and have a vested interest.
Overall one of the best company cultures I have worked for.
When I come to work I feel proud of our product and what the company has accomplished.
Contras
Backed by a major company - This is a positive in all aspects, except it does come with added procedures that are controlled internally.