Candidatei-me online. Fui entrevistado pela 11:FS (Londres, Inglaterra) em jan. de 2026
Entrevista
I applied to 11:FS in mid-January and received a response 3 days later to attend an initial screening call. It was always going to be a tough gig, given that I had failed to achieve quota at my previous role.
1st Stage Interview: A straightforward screening call with an Associate. We covered my CV, my experience, and what I was looking for in my next role. It was a relaxed and overall positive experience.
2nd Stage Interview: I was one of two people put forward to this round with the Co-Founder and a Senior Sales Rep. We engaged in some light discussion before diving into introductions and the "Why 11:FS?" pitch. Admittedly, nerves got the better of me here, and I could have prepared my delivery better.
I’m providing the questions they asked in detail so others can benefit from my insight:
"What is your understanding of Pulse?" (Testing if you truly understand the product and the problem it solves).
"Who would the main users of Pulse be?” (Testing your knowledge of their buyer personas).
"Walk me through one of your deals.” (I made the mistake of not having a specific, step-by-step sales scenario prepared to roll off the tongue. Make sure you have a clear deal story ready).
“During negotiations in previous roles, what were typical pushbacks, and how did you handle them?”
“What are the most important letters to you in MEDDICC?” (Note: They asked this because I mentioned it as my framework. Expect them to dig into whatever methodology you claim to use).
“What are your hobbies?”
“Do you have any questions for us?”
Ensure you answer in a succinct and clear manner. In my initial interview, I was concise. However, in my second round with the Founders, I waffled.
Sensing my verbal interview wasn't as impactful as I wanted, I proactively followed up with a GTM presentation. This attempt failed. If you do something similar, remember that less is more, ensuring your own voice shines through over generic AI-assisted formatting.
Finally, I would like to heavily praise the Associate from 11:FS (you know who you are!). It was extremely settling speaking with them throughout the process, and the detailed, constructive feedback they provided after I was rejected was detailed. It would have been a pleasure to work with them.
Perguntas de entrevista [7]
Pergunta 1
"What is your understanding of Pulse?" (Testing if you truly understand the product and the problem it solves).
"Walk me through one of your deals.” (I made the mistake of not having a specific, step by step sales scenario prepared to roll off the tongue. Make sure you have a clear deal story ready).
“What are the most important letters to you in MEDDICC?” (Note: They asked this because I mentioned it as my framework. Expect them to dig into whatever methodology you claim to use).
“Do you have any questions for us?” Ensure you answer in a succinct and clear manner. In my initial interview, I was concise. However, in my second round with the Founders, I waffled.
Candidatei-me por meio de recrutador(a). O processo levou 4 semanas. Fui entrevistado pela 11:FS (Londres, Inglaterra) em mar. de 2025
Entrevista
The process was well structured and clearly communicated throughout. It included an initial screening conversation followed by a portfolio-focused interview discussing past work, design thinking, and how I approach marketing-led design problems. The interviewers were friendly, knowledgeable, and created a relaxed environment, though expectations around role scope and seniority felt quite specific. Overall, it was a positive and professional experience.
Perguntas de entrevista [1]
Pergunta 1
How do you approach designing marketing assets that balance creativity with commercial impact and brand consistency?
O processo levou mais de 1 semana. Fui entrevistado pela 11:FS em jan. de 2024
Entrevista
I was contacted directly by the in-house recruiter who felt my profile was a good fit. We had two conversations - the first was to chat through the role and gauge my interest in the business and position. The second was a prescreen in which he focused on my skill set and understanding of how I like to operate. I felt fully heard and that my experience was fully understood which was great. I was also given a comprehensive overview of the business - warts and all which really drove my interest. I then had a video call with the hiring manager which I was prepped for and really enjoyed. It was an open conversation and aligned to the role and my skills. The last stage was a face to face which again felt friendly, professional and informative.