Poorly orchestrated; the HR person(s) responsible for listing the position and performing phone screening for it didn't include the requirements and skills they most require in the job postings or mention them during the screening. On top of that they ask for a customized resume that follows a very specific format with content laid out in a very particular way because a certain principle there requires this. PLEASE - coordinate and think about what you're doing so you don't waste your and candidates time. If there's a type of experience you very much require, and only a fairly small subset of IT professionals possess it - list it in the job posting.