They basically asked you a seres of ethical situational questions at the end, and there was no way to answer them without A) Screwing the company over or B) Screwing your customer over. I answered in the most ethically sound way possible and I believe they were looking for someone who was a little more willing to bend their ethics to squeeze out a few more dollars for Altria. But I'm probably the stupid one for thinking a cigarette company would respect business ethics.