The interview started with the "VP of Sales" in their conference room. Normal questions from him regarding my background, sales experience, etc. He likes to think of himself as a hard business guy, so he is pretty direct. Normal interview. Second interview was with the owner. Very professional, direct, and straight forward. When I left the first interview, I felt pretty confident. When I left the second, I had no idea if I did well or not. Turns out, she loved me, but I had no idea. Here's the interesting part of the second interview; the owner brings her dog. He is an enormous guy - kind of intimidating, and I'm a guy with dogs, horses, etc. If he for some reason doesn't like you, or you show fear, you will not be hired, period. No joke. I could say more, but I choose not to. Finally, I followed up frequently with the VP. He likes that. He called me to a bar for the final interview and said it was between me, and one other guy - he was having a hard time deciding. I obviously sold myself to him. I got the job. Mix in a normal, professional interview with a dog interview, and there you have it!