They REALLY care about building a rapport with the customers that come in to shop. We had a customer book and wrote details about each of them so when they return to the store, you can say to them, "Hi Elena! How did your mothers surgery go?" Or, " did your event turn out well?" Details such as that. Focus on your need/want to build a friendly relationship with your customers. I can always tell a difference when I walk into, lets say, Forever 21 (not that I shop there), or some other mall multi chain retail store. When you walk out of BCBG, you feel like you've made a friend rather than a place that completely ignored you and took your money. So, make sure that Client Development is something to stress in your interview. Even though the district manager interviewing me could only see my top half, I did wear a cute black and white striped shirt with one of their blazers I had purchased a couple years before. Make sure you accessorize nicely and wear current fashion. I do recall being asked what were some of the current trends. And if you don't know this already, do not work in a fashion retailer. BCBG focuses a lot on presenting as a "boutique" if you will, Before working here I had corporate retail experience as well as boutique so I lead with having knowledge in both environments. Selling, then managing, a 2.8mil corporate store in the mall to a base salary plus commission boutique selling $700 shirts and $2k dresses. Man, I miss my retail days! Good Luck!!!!
