It was for a North American Telecom Company providing a Customer Intelligence software with a Marketing Mobile Engagement solution. No office and no subsidiary in Spain neither in Portugal yet, no customers base, no employees, a real start-up from scratch. VP EMEA based in Roma had no idea of the value added of the solution and worse no vision to agile sales process to get early adoption and had only a few macroeconomic objectives spreadsheets of the market potential. During the whole interview it has been unbalanced number of questions and answers, I had responded to all questions concerning my background and my vision on how doing business, I have tried to make him talk about detail of his understanding of the value proposition and the architecture of the solution, it has been in vain, no answer no information.