Fairly casual; they seemed more concerned on culture fit
#1 Skype meeting with Sales Director: informal, friendly and seemed like HR-style wash of candidates
#2 F2F with Regional Sales Manager: casual coffee interview, chatted about footy and personal history with a little about job experience and career aspirations
#3 F2F with BDM and Account Executive: most formal of the interviews; carried out by senior sales staff in Melbourne office. last 90minutes, went over experiences and goals for future