The initial application requires applicants to describe their experience and what they can bring to the team, as well as answer three essay questions (PR case studies) and provide two references upfront. A week after submitting my application, I was invited to do a 20-minute phone interview with a campaign executive. During this conversation, I was asked to further describe my experience and explain why I was interested in Diffusion PR. We also discussed an assignment I had been given prior to the interview; I was given a description of an app, and I had to choose two media outlets to pitch the app to. At the end of the interview, I was given the opportunity to ask questions. Three weeks after the phone interview, I was invited to their office for an in-person interview. The interview began with a surprise assignment to pitch a product to my 3 interviewers as if they were reporters. Then I had to present an assignment I was given prior to the interview to create a campaign and write a press release for a new product. After this they asked me questions about my experience, education, interest in PR, etc. There really weren't any behavioral questions. At the end of the interview, I was given the opportunity to ask questions. Twenty days later I received a rejection email with feedback about my application/interview. Even though I didn't get an offer, Diffusion PR created a positive experience throughout the process. It seems like a great company with great people.