Candidatei-me online. Fiz uma entrevista na empresa Enplug.
Entrevista
The CEO did the interview - no recruiter screening. This seemed like a questionable move for resource management. What followed was a 30 minute phone interview where she was seeking direction as the company is trying to redefine it's marketing approach. I explained what I do and what the business should be doing.
After just 1 phone interview, Nanxi assigned a full weekend project (my weekend had already been booked) designed to give her complete insight into how to run a Marketing Department in her type of business (See Questions).
Perguntas de entrevista [1]
Pergunta 1
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I'd like you to create a 12-month marketing proposal, no longer than 3 pages. In this proposal:
1. Outline all the hires, if any, you would make if you were to build a new marketing team from scratch
2. Outline all day-to-day marketing activities vs longer campaigns
3. Proposed budget for each marketing activity and the expected ROI for each activity
4. Include KPIs and other metrics
5. Include anything else you think would be valuable in the proposal
I understand you don't have a lot of information on Enplug's current activity to create this proposal, so don't worry too much about accuracy. You can use public information to determine your strategy. The goal of this is to understand the depth and breadth of how to market in our industry. I want to see if you are familiar with the traditional methods and any "out of the box" thinking.
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