• Exercise 1: individual sales presentation AIM: to convince your audience that your argument is credible and worth considering. • Exercise 2: selling in a candidate AIM: to sell the unique points of your candidate to complement the job and ensuring you secure an interview. • Exercise 3: making a business development call AIM: to build rapport with the organisation and address any previous issues they have had. If there is the opportunity for a visit, to fill a job or offer any service, ensure you suggest it. • Exercise 4: Producing an advertisement AIM: to sell Hays to a Seek audience through our Hays Values.